by Ken Walker
Doing Business in Newark: Tritonic Interview
June 23, 2007
After seeing Tritonic mentioned in a positive New York Times article on Newark, I asked the owners if they’d be willing to get together for a discussion on their experience coming to Newark and starting a small business here. They agreed, so we’re kicking off our first video podcast in a series entitled Doing Business in Newark.
Luigi, Nunzio and Andres started their creative design firm, Tritonic, in downtown Newark. Starting out in a humble space on Central Ave that they rented through the artist community in Halsey Village, Tritonic has grown to a thriving business with a satellite office in Queens and taking on clients like Macy’s, 27 Mix, and even designing the paint scheme for a NASCAR racecar. Tritonic is now a cornerstone of the Lincoln Park Arts district, bringing energy to a community that is on the cusp of renewal.
In this interview, we discuss Tritonic’s beginnings, how they find their clients, the challenges of working in Newark, and the changes they’ve seen in the city over their past five years here.
Doing Business in Newark, Part 1: Tritonic from Daily Newarker on Vimeo.
[vimeo]http://www.vimeo.com/219717[/vimeo]
Check out their blog at formulatenow.blogspot.com and their website at formulatenow.com.
Some production notes: we just let this rip with my mini-DV camera. I cranked up the volume on this clip, but you may need to turn the volume up to hear everything. 
there is no such thing as a halsey village…it’s propaganda such as this that take away from the history of newark’s thorough backbone…this is to the writter of the piece and not tritonic…before you rewrite history be sure to back up the your bs..
History, I think the residents of the community along Halsey would disagree. Sure, Halsey runs along what used to be a major retail destination, which includes the Hahne’s department store (an historical context “we’ve provided before”:http://dailynewarker.com/2007/06/14/in-pictures-the-newark-arts-festival/), and only recently has adopted its new name. But what makes that propaganda?