The Daily Newarker — Press Wire

CUSTOM BICYCLES HANDMADE IN NEWARK
Folk Engineers Fulfill Their Dreams by Building Dream Bicycles

Newark, New Jersey – March 11, 2010 – Folk Engineered proudly announces New Jersey’s only custom handmade bicycle manufacturing service. Each Folk Engineered bicycle is designed and fabricated in-house, one at a time. Husband and wife framebuilders, Marie Pasquariello and Ryan Reedell, aspire to build the perfect bike for every person in their workshop in Newark.

Newark, once the bicycle capitol of the world, is a breeding ground for new talent and innovation. Folk Engineered helps to bring the cycling tradition back by resurrecting an ancient trade. Custom framebuilders offer something different than bike shops and department stores. Each bike is built for a specific rider and with extreme attention to detail. “Building custom handmade bicycles is a scientific art form,” Pasquariello says. “It is geometry, physics, chemistry, visual thinking, and sculpture.”

Each bicycle is drafted specific to the rider’s body, biking style, and aesthetic desires. Reedell explains, “A bike is a machine that’s designed to work with the human body. The better the fit, the better the experience.” Using the highest quality steel materials, each tube is carefully mitered, assembled using a fixture, brazed, and sanded until smooth. The finished frame and fork are inspected and aligned within a 0.02″ tolerance. Folk Engineered builds all breeds of bicycles, including city, touring, road, track or somewhere in between.

Pasquariello and Reedell love bicycles. Their first date was a 1500 mile bike tour, they rode a tandem during their wedding, and their cat is named “bottom bracket” (a bicycle component). Combined, they have accumulated over 6,000 miles of bicycle touring, a certificate for completing the United Bicycle Institute’s chromoly framebuilding course, 2 years of academic and sculptural bicycle studies at Rutgers University, 8 years of volunteer and professional bicycle mechanics, 1.5 years of machining experience, and 7 years of participation in bicycle collectives, including the New Brunswick Bicycle Library and the Brick City Bike Collective. Over the past two years, the couple has worked to transform their bicycling passion into a livelihood.

About Folk Engineered: We are Newark-based framebuilders that work with the needs of the rider and the concepts of physics to create dream bicycles. Catering to all disciplines of cycling and cyclists, we offer personalized services of the highest quality. We engineer bicycles for people. For more information, please visit www.folkengineered.com.