Mayor Cory Booker has jumped on the social media bandwagon, in a big way.
@CoryBooker has been using his Twitter account to share his thoughts and agenda for the city, as well as the occasional personal insights on the web. Booker, who had been blogging for over a year, has taken a more comprehensive approach to his online persona by using the microblogging service to highlight issues he’s written about on his blog and point residents to content of interest on the city website.
In recent weeks Booker has dramatically increased the number of messages, or Tweets, he posts through the social networking website — in some cases sharing his thoughts more than two dozen times a day. That has translated into a legion of new followers who subscribe to the mayor’s feed, reading his Tweets on Twitter.com or on cell phones.
Booker has opined on social issues, posted inspirational quotations, touted his beloved city, shouted out to his mom and invited folks to watch the new “Star Trek” movie with him. All of it in 140 characters or fewer.
In the past two weeks, Booker’s followers have increased sixteenfold, from just under 4,000 May 9 to more than 65,000 last night. That makes him more popular, Twitter-wise, than the likes of David Letterman, Tyra Banks, Stephen Colbert and Republican strategist Karl Rove.
“We’re growing pretty rapidly,” Booker said, predicting 100,000 or more subscribers by month’s end.