Tomorrow, the United Nations will be announcing a special Social Media Envoy group that will use the power of social media over the next year to raise awareness for malaria control in African countries.
The special envoy is made up of well-known figures from both the social web and broadcast media, including Mashable’s own Pete Cashmore. Those that have joined the group have pledged to take one “social” action — such as a tweet or a Facebook post — every month for the next year starting from World Malaria Day on April 25, which last year saw Malaria No More also use Twitter for the cause.
The hope is that the tweets, posts and other social actions will inspire and motivate social media audiences in support of malaria control. The UN’s goal is to provide all endemic African countries with malaria control interventions by the end of 2010, working towards the aim of near-zero deaths from malaria by 2015.
Mayor Booker will be one of the represntatives in the UN’s envoy.