#waywire Landing Page
My, that’s a lot of magenta and Futura.
The landing page for #waywire, the mayor’s new social networking startup, features a sign-up to get an invite when the site officially launches. The introduction video was shot (predominantly?) at Washington Square Park in New York City. The “interviewees” are spouting tired, if accurate, clichés about the failings of mass media.
Mayor Booker has over a million followers on Twitter, so he can net some quick users to the site through brute-force marketing. But, speaking as a tech enthusiast, this is an inauspicious start, and I’m skeptical that it will stand the test of time with fierce competition in the social news and aggregation space.
Oh, and what does this mean for Newarkers? Practically nil. This project appears to be a broadening of the mayor’s national profile.